Method and system of providing a non-skippable...

Details Method and system of providing a non-skippable... Method and system of providing a non-skippable...

2011-01-25

2011-01-25

Atala, Jamie J (Department: 2621)

Interactive video distribution systems

Commercial or program airing verification system

C725S033000, C725S034000, C725S035000, C725S036000, C386S349000, C386S349000, C386S349000, C386S349000, C386S349000

Reexamination Certificate

active

07877766

ABSTRACT:
A method and system of providing a non-skippable sub-advertisement stream. The general idea of one embodiment in accordance with the present invention is that when a user of an electronic digital recording/play back device causes it to fast forward through or skip over a recorded television advertisement, an overlay screen corresponding to the skipped advertisement is displayed on a portion of a television screen once the user resumes watching the recorded television show in normal play back mode. As such, the user is exposed to content of the skipped advertisement while viewing the recorded television show. In this manner, the user of the electronic digital recording/play back device is unable to easily avoid viewing content corresponding to the skipped advertisement.

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