Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2002-10-24
2009-12-29
Hirl, Joseph P (Department: 2426)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S022000
Reexamination Certificate
active
07640561
ABSTRACT:
Embodiments of the present invention are described in which a plurality of mediums are selectively programmed with media content to provide an integrated entertainment experience to consumers. The content that is provided on different mediums is synchronized to provide different events, perspectives or experiences associated with a common storyline. Additional embodiments of the present invention are described in which commercial sponsorship of a program is provided within a storyline, such that sponsors are identified for purposes of brand recognition, or products and services from the sponsor are advertised/marketed or otherwise made directly available for purchase by consumers through synchronized programming of media content among a plurality of mediums.
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“American Idol”—Fox Broadcasting Company, broadcast television programming and Internet website (Fox.com).
“Big Brother”—CBS Broadcasting Inc., broadcast television programming and Internet website (CBS.com).
“CSI”—CBS Broadcasting Inc., broadcast television programming and Internet website (CBS.com).
DawsonsDesktop.com.
“Friends”—NBC (National Broadcasting Network) and/or Warner Brothers; broadcast television programming and Internet website (NBC.com).
“Survivor”—CBS Broadcasting Inc., broadcast television programming and Internet website (CBS.com).
“The Sopranos”—HBO Cable Network.
“The Mole”—ABC (Australian Broadcasting Commission); broadcast television programming and Internet website (ABC.com).
“Bit Screen, The”—video-film only.
“BreakTV”—video-film and TV, supporting show information.
“Brilliant Digital Entertainment”—video-interactive animated features and adventures (games).
DEN.com—video-web original.
“Entertaindom” (Warner Bros.)—video-film.
Icebox.com—video-animation.
TheOnion.com—text.
TheSync.com—video-film, TV; audio.
Wirebreak.com—video-TV.
“Small Town X”—Fox Broadcasting Company, broadcasting television programming and Internet website (Fox.com).
Visitpush.com.
“AtomFilms/Shockwave”—video-film only.
POP.com—video film shorts, comedy, web original.
The Spot.com—online experience.
Z.com—video web original.
Halke Richard P.
Needles Philip R.
Hirl Joseph P
IntEnt Media Ventures
Pillsbury Winthrop Shaw & Pittman LLP
Rabovianski Jivka
LandOfFree
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