Method and system for valuing advertising content

Details Method and system for valuing advertising content Method and system for valuing advertising content

2004-11-19

2011-10-11

Duran, Arthur (Department: 3682)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S014410, C705S014430

Reexamination Certificate

active

08036932

ABSTRACT:
Methods and media are provided for objectively valuing advertising content (or the potential viewer impact thereof) that occur during the course of an event or other presentation (such as TV sitcom). In one embodiment the method includes receiving a source of media, indexing a set of sponsorship images within the media to provide a set of indices, and providing valuation factors by aggregating the indices so that valuation factors can be derived that indicate a viewer's potential awareness of the advertising content or images therein. The valuation factors can be used in connection with a benchmark, such as the 30-second spot rate or time, to determine a value associated with the media source, including a monetary value.

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HookMedia's Artemis Revolutionizes the Managment of Digital Advertising Campaigns; New Patent-Pending Data Mangement and Reporting

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