Registers – Coded record sensors – Particular sensor structure
Reexamination Certificate
2007-06-07
2009-11-17
Hess, Daniel A (Department: 2876)
Registers
Coded record sensors
Particular sensor structure
C705S016000, C705S018000
Reexamination Certificate
active
07617981
ABSTRACT:
Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
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Apte Chidanand
Dietrich Brenda Lynn
Hampapur Arun
Senior Andrew W.
Hess Daniel A
International Business Machines - Corporation
Kaufman Stephen C.
Whitham Curtis Christofferson & Cook, P.C.
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