Method and system for targeted marketing by leveraging...

Details Method and system for targeted marketing by leveraging... Method and system for targeted marketing by leveraging...

2007-09-11

2007-09-11

Hess, Daniel A. (Department: 2876)

Registers

Coded record sensors

Particular sensor structure

C705S016000, C705S018000, C902S022000

Reexamination Certificate

active

11116409

ABSTRACT:
Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.

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Lawrence et al. “Personalization of Supermarket Production Recommendations” Kluwer Academic Publishers; Jul. 7, 2000.
Abe et al. “Cross Channel Optimized Marketing by Reinforcement Learning” dated 2004.
Apte et al. “Segmentation-Based Modeling for Advanced Targeting Marketing” Computer Science; Mar. 8, 2001.

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