Method and system for selecting information of advertiser in...

Details Method and system for selecting information of advertiser in... Method and system for selecting information of advertiser in...

2011-04-26

2011-04-26

Boccio, Vincent (Department: 2158)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

C707S706000

Reexamination Certificate

active

07933898

ABSTRACT:
A keyword advertising service method for providing search information in response to a search request, the method includes the steps of: maintaining a search information database for storing at least one search information record; receiving a search request packet including a keyword inputted in a partner site selected by a user and a site identifier for identifying the partner site, from the partner site; extracting, in response to the search request packet, at least one search information record including a keyword corresponding to the keyword included in the search request packet, from the search information database, by using the bidding participation fee; rolling the extracted search information records independently from the bidding participation fee to be displayed on a result list field and providing the result list field to the partner site in response to the search request; and charging an advertiser corresponding to the search information record, in the case the user clicks the search information record in the search result field.

REFERENCES:
patent: 2001/0051940 (2001-12-01), Soulanille
patent: 2002/0010757 (2002-01-01), Granik et al.
patent: 2004/0093327 (2004-05-01), Anderson et al.
patent: 2005/0144065 (2005-06-01), Calabria et al.
patent: 2005/0289120 (2005-12-01), Soulanille et al.
patent: 2001-45594 (2001-06-01), None
patent: 2003-4204 (2003-01-01), None
patent: 2004-83249 (2004-10-01), None
patent: WO 00/73960 (2000-12-01), None

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