Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Including point of sale terminal or electronic cash register
Reexamination Certificate
2005-08-30
2005-08-30
Elisca, Pierre E. (Department: 3621)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Including point of sale terminal or electronic cash register
C705S014270, C235S375000
Reexamination Certificate
active
06937996
ABSTRACT:
The subject invention is directed to a method and system for selecting and purchasing media advertising in a user/server environment accessed through a Web site. The method includes accessing a server system through a Web site by an advertiser in which the advertiser provides information relating to buying criteria and customer data through a form on the Web page in order to select and purchase media advertising. The server system receives and processes the information in order to create at least one media advertising rate request. The server system transmits the rate request to at least one media outlet for processing. The media outlet processes the rate request and transmits the processed rate request to the server system. The server system manipulates the processed rate request to create a media advertising schedule and then transmits the advertising schedule to the advertiser. The advertiser receives the schedule, makes a media advertising purchase decision and transmits the purchase decision back to the server system. Thereafter, the server system transmits the media advertising purchase decision to the media outlet for reserving the purchased advertising.
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patent: 6286005 (2001-09-01), Cannon
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patent: 404043492 (1992-02-01), None
PCT Notification of Transmittal of International Preliminary Examination Report mailed Aug. 2, 2002.
Hardcopy of website for COREMedia Systems, Inc.; Dec. 15, 2000.
Hardcopy of website for Telmar Worldwide; Jun. 30, 2000.
Hardcopy of website for BuyMedia.com; May 29, 2000.
Hardcopy of website for AdOutlet.com; Jun. 29, 2000.
Hardcopy of website for broadcastspots.com; Jun. 29, 2000.
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Brochure for SmartPlus, a service of Marketing Resources Plus.
Hardcopy of website for Strata Software; Jun. 30, 2000.
Hardcopy of website for Squad.com; Jun. 30, 2000.
Hardcopy of website for Squad.com's SPARC FAQ; Jun. 30, 2000.
Hardcopy of website for Arbitron Media Software; Jun. 13, 2000.
Tapscan 2000 brochure page.
Scarborough research brochure.
Forsythe Charles Bradley
Forsythe Laura
Elisca Pierre E.
Fulbright & Jaworski L.L.P.
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