Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2007-11-20
2007-11-20
Tarae, C. Michelle (Department: 3623)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
09510416
ABSTRACT:
A method and system for data mining is disclosed in which advertising/promotional events (e.g., the fact that a promotion was taking place when the transaction was recorded) are factored into association analysis of the data. Sales data is integrated with advertising data and a plurality of taxonomies are employed to link the merchandise data with the advertising data. This enhances the data so that the advertising status (advertised or non-advertised) can be determined and this information can be used to track the impact of advertising on product dynamics in market baskets and on sales. Further, for those articles that are advertised, detailed information about the advertising used is also available and integrated into the analysis so that, for example, the effectiveness or lack of effectiveness of a particular advertisement can be determined.
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Hermiz Keith
Manganaris Stefanos
Zeller Stephen
Pivnichny John R.
Synnestvedt & Lechner LLP
Tarae C. Michelle
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