Method and system for ranking of keywords for profitability

Details Method and system for ranking of keywords for profitability Method and system for ranking of keywords for profitability

2011-08-16

2011-08-16

Lewis, Cheryl (Department: 2155)

Data processing: database and file management or data structures

Database and file access

Preparing data for information retrieval

C705S007290, C705S014400, C705S400000

Reexamination Certificate

active

08001131

ABSTRACT:
A physical computing device receives information regarding a total number of people who are searching on the search term. Information is received regarding an amount advertisers pay for the search term. Information is received regarding a click through rate of the search term. A traffic estimate of the search term is determined. Longevity of the search term is determined.

REFERENCES:
patent: 7454409 (2008-11-01), Roy et al.
patent: 2006/0242013 (2006-10-01), Agarwal et al.
patent: 2009/0037421 (2009-02-01), Gamble

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