Method and system for production and decentralized delivery...

Manufacturing container or tube from paper; or other manufacturi – With cutting – breaking – tearing – or abrading – Making plural – separate cuts by distinct cutting edges

Reexamination Certificate

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Details

C493S002000, C493S023000, C493S029000, C283S034000, C700S127000, C700S128000

Reexamination Certificate

active

06306072

ABSTRACT:

FIELD OF THE INVENTION
The invention concerns a method for production and decentralized delivery of printed products according to the generic part of the first claim and an arrangement for carrying out the method.
BACKGROUND OF THE INVENTION
Information printed on paper or on another equivalent printable carrier is read by the reader in form of newspapers, magazines, brochures, books etc. This kind of printed information is characterized by content and form, whereby the contents are to be understood as the actual printing and the form as the quality of paper, the format, the type of binding etc. The reader normally considers the content as primary characteristics and the form as secondary characteristics. Therefore it obviously does not concern the reader if both characteristics are firmly coupled to each other and only one or the other is free to choice. An example of an exception from this coupling of content and form are books which are available to the reader either as paperbacks or as hardbacks. However, in most cases with a given content the form cannot be selected by the reader at all but it is definitively predetermined by the topicality of the content and the length of time the content remains topical, by the size of the edition, by the price which a certain public is prepared to pay for the content and by the available manufacturing facilities with which the printed information is produced.
Further important characteristics of printed information are the place and time in which it becomes accessible to the reader. This is especially valid for printed information which is only of importance for a short time such as is represented, among many others, by newspapers and magazines. It lies in the interest of all producers of topical printed information to make information available to the reader wherever possible and as topical as possible. This is of an increasing importance to producers of printed information in particular to those who produce newspapers and magazines since information in printed form has to compete more and more against easily obtainable, directly offered and delivered not printed information such as radio, television and similar media.
According to the state of the art, the way of information via printed media requires a lot of time and must cover large distances (from one locality to another) and additionally requires a lot of work. Information to be printed is recorded (in writing) in a stage preliminary to the printing and organized (arranged and laid out on pages, sheets etc. in a predetermined order). These days the preliminary stage is normally carried out with electronic means. The organized information is then transferred to printing plates which are placed on printing machines. By means of printing machines the information is printed onto paper sheets or quasi endless paper webs and thus multiplied to mostly very high numbers. The printed paper is then further processed, i.e. folded trimmed, gathered, stitched, bound etc., the further processing possibly comprising an intermediate storage. The finished printed products produced in the further processing are, possibly after further intermediate storage, organized to form shipping units and are distributed by transport, two steps which are often carried out several times (manufacturer, distributor, retailer, customer). At the end of the process the printed information ends in the hand of a reader who has obtained the printed information via a corresponding “order”.
In most cases the “order” of the reader for obtaining printed information is given to a retailer (bookseller, news agent) on the marketing front or to a publisher (subscription), whereby the retailer or the publisher respectively is in possession of the printed information desired by the reader due to having given corresponding orders to the distributor or printer respectively.
A direct order from the reader to the printer would avoid a lot of over-production which is caused by the premature nature of the orders of the non-end-customers but it would lead to intolerable delay or would lead to an immense increase in capacity for preventing such delays and therefore, to drastically higher prices for printed products. If in addition the reader would want to determine the content to a much higher degree he would have to direct his order to the preliminary stage, which is not imaginable with the current process and with the means of manufacture currently used for producing printed topical information. This kind of procedure is just not possible.
SUMMARY OF THE INVENTION
The object of the invention is to make this kind of procedure possible. In other words it is the object of the invention to show a method for production and decentralized delivery of printed products with which it becomes possible to offer to the user as well as to Supply to him in any desired locality a freer choice of more topical printed products. The inventive method is not to render the price of printed information higher due to higher material and energy costs and/or due to larger investments. A further object of the invention is to create an arrangement of devices, a system for carrying out the inventive method.
The inventive method substantially consists of offering the information and letting the customer (if ever possible the end customer) choose and order it and of compiling the information and transporting it according to the order of the customer and then only printing it in the locality where the customer is.
The inventive method becomes possible if two fundamental ideas are consequently realized. These two fundamental ideas are the following:
firstly a consequent separation of the “virtual or immaterial sphere” of the information from the “real or material sphere” of the paper (or generally of the material printable carrier) and
secondly a consequent standardization of the printed information to a form which is designed such that further processing after printing is not required.
The consequent separation between information (immaterial sphere) and paper (material sphere) causes the two “spheres” not to be combined inseparably in the form of commodity units until the point in time when the printed information is delivered to the ordering end-user (reader), i.e. when the content, location and time of such a commodity unit are defined by the ordering customer. The advantage of the consequent realization of these ideas stems from the fact that in the immaterial sphere information is recorded and organized much faster and in particular is reproduced in a more simple and faster manner than this is the case in the material sphere. A further advantage is the fact that in the immaterial sphere in which no material is concerned, storage and disposal of overproduction creates a lot less problems than in the material sphere.
According to the current state of the art, the immaterial sphere of information and its processing and the material sphere which apart from the paper comprises the printing plates also, are inseparably interconnected in a very early production stage, i.e. when manufacturing the printing plates or with digital printing during the printing process, whereby units are formed which for a number of following production steps (further processing, transport, delivery) in which they become finished commodity units are material-bound unnecessarily early.
The consequent standardization to a form (in the sense defined above) which does not require any further processing and which can only be varied in dependence of the printed content within a narrow scope and thus cannot be influenced by the customer increases the value of the content as a primarily selectable characteristic of printed information and complements the separation between immaterial sphere and material sphere described above.
By the consequent standardization of the form of the produced products, the form variety as a criteria of choice for the end customer is reduced. However, as mentioned above, for printed information produced according to the state of the art form as a selectable characteris

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