Method and system for managing customer network value

Details Method and system for managing customer network value Method and system for managing customer network value

2011-05-10

2011-05-10

Champagne, Donald L (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Advertisement

C705S014520

Reexamination Certificate

active

07941339

ABSTRACT:
A method, system and computer program product are disclosed for evaluating a customer network value of a set of customers for a given marketing campaign, said method comprising the steps of storing for each customer static information, collecting for each customer, historical and time cumulative network behavior data, building a customer network map from network behavior data said map describing network relation between nodes, one node representing one customer, computing the social network parameters for the nodes of the network map, selecting the most relevant social network parameters according to the objectives of the given marketing campaign, and, computing for each customer a Customer Network Value Index (NVI) by combining the most relevant social network parameters and static information. When a static information profile is defined for an extended customer population, applying data mining techniques on this population allows estimating a probabilistic NVI for each customer in the extended customer population for which no NVI has been computed.

REFERENCES:
patent: 5361386 (1994-11-01), Watkins et al.
patent: 5615351 (1997-03-01), Loeb
patent: 5774868 (1998-06-01), Cragun et al.
patent: 5791155 (1998-08-01), Tulpule
patent: 5918014 (1999-06-01), Robinson
patent: 6421648 (2002-07-01), Gagnon et al.
patent: 7610367 (2009-10-01), Canright et al.
patent: 7689452 (2010-03-01), Lam et al.
patent: 2003/0187713 (2003-10-01), Hood
patent: 2003/0216942 (2003-11-01), Hawks
patent: 2005/0089215 (2005-04-01), Staelin et al.
“Teacher Isolation and Communication Network Analysis in Primary School” Educational Administration Quarterly; Thousand Oaks; Apr. 1999; Inge Bakkenes et al.
“The Buzz on Buzz,” Harvard Business Review, Nov.-Dec. 2000 (excerpts only).
“Maximizing the Spread of Influence Through a Social Network,” Kempe, Kleinberg, and Tardos, Cornell University, 2003.
“Mining the Network Value of Customers,” Domingos and Richardson, University of Washington, 2001.

Affiliated with

Also associated with

Rating

Method and system for managing customer network value does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and system for managing customer network value, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and system for managing customer network value will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2697579