Method and system for integrating television brand...

Details Method and system for integrating television brand... Method and system for integrating television brand...

2011-06-14

2011-06-14

Saltarelli, Dominic D (Department: 2421)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

C725S023000, C705S014100, C705S014130, C705S014140, C705S014230, C705S014490

Reexamination Certificate

active

07962931

ABSTRACT:
A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from the different advertisers. The image will alert a viewer of the television commercial that a special coupon offer is available at a website. The viewer will go to the website and be able to select from one or more coupon offers available to consumers in their market area. The consumer then prints the coupons, or adds credit to a coupon card, which is then redeemed at the retailer. The system allows for Point Of Sale (POS) redemption, or more traditional redemption through a coupon clearinghouse. The television commercials may be encoded with information to be used at a television signal processing location for selecting the images, and different images may be provided to television signal processing locations associated with different market areas.

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