Method and system for generating a set of search terms

Data processing: database and file management or data structures – Database design – Data structure types

Reexamination Certificate

Rate now

  [ 0.00 ] – not rated yet Voters 0   Comments 0

Details

C707S793000, C707S793000, C707S793000, C707S793000, C707S793000

Reexamination Certificate

active

10795556

ABSTRACT:
A method and system for providing a set of search terms in response to a user input are disclosed. A first set of search terms is selected from a master set of search terms based upon a match between the input and the search terms or based upon a predefined association between the input and the search terms. A second set of search terms is selected from the first set of search terms in response to a value score that is established for each of the search terms. The value score is selected based at least in part upon the amount of revenue that each search term generates for the system's operator.

REFERENCES:
patent: 4290105 (1981-09-01), Cichelli
patent: 5206949 (1993-04-01), Cochran et al.
patent: 5396624 (1995-03-01), Campbell, Jr.
patent: 5404507 (1995-04-01), Bohm et al.
patent: 5715444 (1998-02-01), Danish et al.
patent: 5742816 (1998-04-01), Barr et al.
patent: 5745894 (1998-04-01), Burrows et al.
patent: 5752051 (1998-05-01), Cohen
patent: 5778367 (1998-07-01), Wesinger, Jr. et al.
patent: 5802515 (1998-09-01), Adar et al.
patent: 5819259 (1998-10-01), Duke-Moran et al.
patent: 5845278 (1998-12-01), Kirsch et al.
patent: 5862223 (1999-01-01), Walker et al.
patent: 5926811 (1999-07-01), Miller et al.
patent: 5983216 (1999-11-01), Kirsch et al.
patent: 5995979 (1999-11-01), Cochran
patent: 6006225 (1999-12-01), Bowman et al.
patent: 6012053 (2000-01-01), Pan et al.
patent: 6014665 (2000-01-01), Culliss
patent: 6018733 (2000-01-01), Kirsch et al.
patent: 6021411 (2000-02-01), Brophy et al.
patent: 6032145 (2000-02-01), Beall et al.
patent: 6070158 (2000-05-01), Kirsch et al.
patent: 6094647 (2000-07-01), Kato et al.
patent: 6233575 (2001-05-01), Agrawal et al.
patent: 6269361 (2001-07-01), Davis et al.
patent: 6285987 (2001-09-01), Roth et al.
patent: 6286014 (2001-09-01), Fukushima et al.
patent: 6308176 (2001-10-01), Bagshaw
patent: 6405197 (2002-06-01), Gilmour
patent: 6602300 (2003-08-01), Ushioda et al.
patent: 6704727 (2004-03-01), Kravets
patent: 2002/0004735 (2002-01-01), Gross
patent: 2003/0069873 (2003-04-01), Fox et al.
patent: 08315014 (1996-11-01), None
patent: 09091306 (1997-04-01), None
patent: 10171819 (1998-06-01), None
Shneiderman, “A Framework for Search Interfaces”,IEEE, 1997, pp. 18-20.
Press Release article titled “GoTo.com Announces First round of Financing, Totaling More Than $6 Million, Led by Draper, Fisher Jurvetson”,Business Wire, dated May 19, 1998, printed from the Internet at <http://www.dialogclassic.com/main.vingw> on Nov. 9, 2000, 2 pages.
Ubois, Jeff, article titled “He who pays the piper . . . ”,MIDRANGE Systems, vol. 9, No. 12, 1996, p. 50 (1), reprinted by Cardinal Business Media, Inc.
News of The Week articles,Telephony, May 1, 1995, pp. 8 and 10.
Nuts 'N Bolts articles,Target Marketing, Oct. 1997, 1 page.
DoubleClick Testlt!, obtained at the internet address: http://web.archive.org/web/19980205034316/www.doubleclick.com
f/adinfo/testiset.htm, dated Oct. 16, 2002, 4 pages.
DoubleClick Frequently Asked Questions, obtained at the internet address: http://web.archive.org/web/19980205033925/www.doubleclick.com
f/adinfo/facts.htm, dated Oct. 16, 2002, 5 pages.
“New Service Puts Ad Auction, Search Engine Under One Roof”, article from Electronic Advertising & Marketplace Report,Simba Information, Inc.Apr. 28, 1998, 2 pages.
Google Search, communication from Jeffrey Brewer at Jeffrey@goto.com, titled “Need reverse stemming software”, dated May 27, 1998, obtained at the internet address: http://groups.google.com/groups?selm=356CEE4A8DE882A8%40goto.com, on Dec. 19, 2002, 1 page.
Ketchpel, Steven P. et al. “U-PAI: A Universal Payment Application Interface”, conference material article from the Second USENIX Workshop on Electronic Commerce Proceedings, Oakland, California, Nov. 18-21, 1996, 17 pages.
Schwartz, Randal L., “Click-Through Tracking in Perl”,Web Techniques, dated May 1998, located at the internet address: www.webtechniques.com, 3 pages.
Van Roeden, Adriaan, “Your Own Search Engine With SWISH, A Custom Search Facility For Your Web Site”,Web Techniques, dated Nov. 1996, located at the internet address: www.webtechniques.com, pp. 63-66.
Full Catalog—Categories Menu, Sun Microsystems Sun Solutions Catalog, obtained at the internet address: http://web.archive.org/web/19981205110211/solutions.sun.com/catalogs/all/index.htm, printed on Dec. 19, 2002, 2 pages.
Help on Making Queries—Search by Company or Product, obtained at the internet address: http://web.archive.org/web/19981203050002/solutions.sun.com/search-help.htm, printed on Dec. 19, 2002, 4 pages.
Online Updating, Sun Microsystems Sun Solutions Catalog obtained at the internet address: http://web.archive.org/web/19990220190636/solutions.sun.com/editmodule/help.html, printed on Dec. 19, 2002, 2 pages.
Danny Sullivan, “GoTo Sells Positions”, www.http://searchenginewatch.com/sereport/article.php/2165971, 6pp., Mar. 3, 1998.
B. Aronson, “Pricing Online Ads”, pp. 153-178, Advertising on the Internet, 1999.

LandOfFree

Say what you really think

Search LandOfFree.com for the USA inventors and patents. Rate them and share your experience with other people.

Rating

Method and system for generating a set of search terms does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and system for generating a set of search terms, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and system for generating a set of search terms will most certainly appreciate the feedback.

Rate now

     

Profile ID: LFUS-PAI-O-3741477

  Search
All data on this website is collected from public sources. Our data reflects the most accurate information available at the time of publication.