Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Patent
1996-07-19
1999-10-26
Weinhardt, Robert A.
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
705 14, G06F 1760
Patent
active
059743964
ABSTRACT:
A method and system for gathering and analyzing customer and purchasing information permits a retailer or retail chain to process transactional information involving large numbers of consumers and consumer products. Product information is gathered that uniquely identifies a specific product by type and manufacturer and grouped into generic product clusters. Consumers are similarly grouped into consumer clusters based on common consumer demographics and other characteristics. Consumer retail transactions are analyzed in terms of product and/or consumer clusters to determine relationships between the consumers and the products. Product, consumer, and transactional data are maintained in a relational database. Targeting of specific consumers with marketing and other promotional literature is based on consumer buying habits, needs, demographics, etc. A retailer queries the database using selected criteria, accumulates data from the database in response to that query, and makes prudent business and marketing decisions based on that response. Queried information from the database may be communicated to a printing subsystem for printing promotional literature directed to particular customers based on cluster information stored in the database.
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Anderson Michael W.
Hargreaves David
Hoellig Susan M.
Johnson Drew S.
Mischel Blaine D.
Moore Business Forms Inc.
Weinhardt Robert A.
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