Method and system for dynamic display of marketing campaigns...

Details Method and system for dynamic display of marketing campaigns... Method and system for dynamic display of marketing campaigns...

2006-12-05

2006-12-05

Lo, Weilun (Department: 2179)

Data processing: presentation processing of document, operator i

Operator interface

For plural users or sites

C715S962000, C715S963000, C715S730000, C715S732000

Reexamination Certificate

active

07146567

ABSTRACT:
A method and system for dynamic display of marketing campaigns on display locations via a network. The system includes a database for storing advertising material, and display locations for displaying the advertising material. Further, the system includes a server for managing the advertising material provided to the display location, and a plurality of input sources connected with the server to provide scheduling information and the advertising material to the server for scheduling display of the advertising material on the display location.

REFERENCES:
patent: 6009409 (1999-12-01), Adler et al.
patent: 6182050 (2001-01-01), Ballard
patent: 6253189 (2001-06-01), Feezell et al.
patent: 6285985 (2001-09-01), Horstmann
patent: 6357042 (2002-03-01), Srinivasan et al.
patent: 6430605 (2002-08-01), Hunter
patent: 6513052 (2003-01-01), Binder
patent: WO 97/41546 (1997-11-01), None

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