Data processing: presentation processing of document – operator i – Presentation processing of document – Hypermedia
Reexamination Certificate
2004-12-15
2008-12-16
Hong, Stephen S (Department: 2178)
Data processing: presentation processing of document, operator i
Presentation processing of document
Hypermedia
C715S200000, C715S201000, C715S202000, C715S203000, C715S204000, C715S206000, C715S207000, C715S208000, C715S234000, C715S745000, C715S760000
Reexamination Certificate
active
07467349
ABSTRACT:
Prominence data resulting from user interaction with a hyperlink on a page may be stored in one or more repositories. Prominence data may be collected automatically when the user views a page or clicks on a hyperlink without requiring separate action from the user to accomplish storage or retrieval. The prominence data may further include a display parameter that denotes a level of prominence that is usable to affect the display of a hyperlink. A prominence score used to determine the display parameter may be calculated by dividing a count of click-throughs by a count of page views of the page containing the hyperlink. Other score calculations may be used. User feedback may be incorporated into the score calculation and may be collected through a toolbar, popup window, or other feedback-collecting mechanism.
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Bezos Jeffrey P.
Bryar Colin M.
Tesler Lawrence G.
Amazon Technologies Inc.
Christensen O'Connor Johnson & Kindness PLLC
Faber David
Hong Stephen S
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