Telecommunications – Wireless distribution system – Combined with diverse art device
Reexamination Certificate
2005-12-05
2010-12-28
Dean, Raymond S (Department: 2618)
Telecommunications
Wireless distribution system
Combined with diverse art device
C455S003010
Reexamination Certificate
active
07860449
ABSTRACT:
A system and methods for targeting mobile content to a mobile device based on the context of where and how a user discovers the content. Instead of advertising content during commercial breaks of a television program, the invention contextually targets the mobile content to specific program content (e.g., music video) as it is being broadcast in the form of a screen pop-up containing text messaging instructions to obtain the mobile content concurrently with, or following the broadcast of the specific program content. Such “contextual targeting” leads to a significantly higher frequency and profitability of conversions and downloads. Similarly, the invention contextually integrates mobile content into a user's online experience using a web-enabled device in which the contextual content can be integrated with a search engine or a contextual link can be placed on web pages that are served to the user.
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Bradley Arant Boult & Cummings LLP
Dean Raymond S
Landau Nicholas J.
Motricity, Inc.
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