Method and system for creation of consumer segmentations...

Details Method and system for creation of consumer segmentations... Method and system for creation of consumer segmentations...

2002-08-09

2010-02-09

Sterrett, Jonathan G (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07660735

ABSTRACT:
A system and method for segmenting and clustering consumer segments is disclosed. The system and method disclosed decompose micro-segments into maturation curves, exogenous curves and scaling parameters. The system and method of the present invention use these generated curves to cluster micro-segments into macro-segments for business analysis purposes.

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