Data processing: presentation processing of document – operator i – Operator interface – On-screen workspace or object
Reexamination Certificate
2006-02-21
2006-02-21
Nguyen, Cao (Kevin) (Department: 2173)
Data processing: presentation processing of document, operator i
Operator interface
On-screen workspace or object
C715S861000, C715S856000, C705S014270
Reexamination Certificate
active
07003734
ABSTRACT:
A system and method for delivering advertising messages to a person accessing a banner web site from a terminal having a display upon which the content of the web site is visually perceived. Initial signals are provided from a web site when the web site is accessed by the user to establish a banner area including banner information that is visually perceivable by the person and plural sub-areas of the banner area. When the cursor is moved to a position on one of the sub-areas the person is automatically provided with respective additional visually perceivable information associated with the sub-area. The additional visually perceivable information remains perceivable to the person as long as the cursor remains on the selected sub-area. The initial signals carry the instructions necessary for the terminal to establish the additional visually perceivable information.
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Gardner Jules E.
Gelles Keith J.
Sloyer Brian P.
Caesar Rivise Bernstein Cohen & Pokotilow Ltd.
Nguyen Cao (Kevin)
Point Roll, Inc.
Zhou Ting
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