Method and system for creating advertisement-list which...

Details Method and system for creating advertisement-list which... Method and system for creating advertisement-list which...

2011-07-05

2011-07-05

Weiss, John G (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C707S793000, C709S203000, C709S224000

Reexamination Certificate

active

07974876

ABSTRACT:
A method and system for creating an advertising list including a big advertiser's advertising information, which can prevent a big advertiser's advertising information, less associated with a content page, from being displaying only because the big advertiser purchased a plurality of keywords, and thereby control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising is provided. According to the present invention, there is provided a method and system for creating an advertising list, which can control ‘the Poor Get Poorer and the Rich Get Richer’ phenomenon in displaying advertising where a big advertiser's advertising information with a great purchasing power is preferentially displayed in an advertising list and thus small and medium advertisers' advertising information may not be displayed.

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patent: 6606644 (2003-08-01), Ford et al.
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patent: 7007014 (2006-02-01), Liu et al.
patent: 2003/0208474 (2003-11-01), Soulanille et al.
The Asian Wall Street Journal. Corporate News: Dethroning king of beers?; Chinese brand Snow challenges Bud Light as top-selling brew, Sep. 11, 2008.

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