Method and system for constructing personalized result sets

Details Method and system for constructing personalized result sets Method and system for constructing personalized result sets

1999-12-10

2003-07-01

Metjahic, Safet (Department: 2171)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000

Reexamination Certificate

active

06587849

ABSTRACT:

FIELD OF THE INVENTION
This invention relates to computer systems and, more particularly, to computer systems for delivering targeted content.
BACKGROUND OF THE INVENTION
Requirements for building web-based applications call for generating experiences which are highly customized for each individual user. The construction of this experience relies on many factors, including delivering personalized content through the user interface, giving some people specific privileges (such as receiving a promotion), and customizing business logic on an individual basis.
Typically, these processes are based on complex logic, and are implemented through application code processes. However, the person who makes the decisions as to these behaviors is often non-technical. This personalization manager defines the end-goal and requires a developer to write custom code to execute the vision. With the importance of “time to market,” a process that allows the personalization manager to define and execute his or her goal without technical development resources can determine whether a project is successful.
SUMMARY OF THE INVENTION
According to the present invention, a method and system for constructing personalized or other targeted result sets is provided. The platform provides a general mechanism that allows a user to define business rules, and have those rules be processed in the context of an object repository., The platform permits a single framework to be used to build rules, with a simple syntax. When executed, the rules can return a variety of items depending on what object container is queried. A personalization manager can utilize the same rule syntax to construct, for example, sets of personalized documents, personalized promotions (e.g., coupons), custom pricing models (e.g., custom catalog pricing), or specific instances of application functionality (e.g., a set of instantiated Java objects). The rules can consider attributes of content and attributes of a user's profile. Also, rules can consider date, time, or environment conditions. The rules can be reused or modified easily, and can be inserted as portions of other rules.
The engine that manages the runtime process of executing the rules is able to integrate with external legacy systems. These external legacy systems include simple file systems, content management servers, relational databases, and mainframes. The schema that represent the attributes of the elements in the repository are not fixed. Each repository is able to define its own data model and the engine is able to expose that data model to the running environment. This introspection capability allows tools to be built that help the personalization manager form the correct business rules within the context of the desired repository.


REFERENCES:
patent: 5774661 (1998-06-01), Chatterjee et al.
patent: 5913214 (1999-06-01), Madnick et al.
patent: 6115709 (2000-09-01), Gilmour et al.
Daruwala, A. et al: “The Context Interchange Network Prototype”, Database Applications Semantics. Proceedings of the IFIP WG 2.6 Working Conference on Database Application Semantics, May 30, 1995, pp. 65-92.
Liu, L. et al: “An Adaptive Approach to Query Mediation Across Heterogeneous Information Sources”, Cooperative Information Systems, 1996 Proceedings, First IFCIS International Conference on Brussels, Belgium 1 Jun. 19-21, 1996, Los Alamitos, CA, IEEE Comput. Soc. P. US, pp. 144-156.
Papazoglou M. P. et al.: “A Translation Protocol Achieving Consensus of Semantics between Cooperating Heterogeneous Database Systems”, Cooperative Information Systems, 1996 Proceedings, First IFCIS International Conference on Brussels, Belgium Jun. 19-21, 1996, Los Alamitos, CA, IEEE Comput. Soc. P., pp. 78-89.

Affiliated with

Also associated with

Rating

Method and system for constructing personalized result sets does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and system for constructing personalized result sets, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and system for constructing personalized result sets will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3029395