Method and System for automated auditing of advertising

Details Method and System for automated auditing of advertising Method and System for automated auditing of advertising

2006-12-20

2009-12-01

Kelley, Christopher (Department: 2424)

Interactive video distribution systems

Commercial or program airing verification system

Reexamination Certificate

active

07627878

ABSTRACT:
The timing and placement of advertising on TV, radio or other broadcast media can be automatically verified or audited by monitoring and recording channels of TV, radio or broadcast media by storing and tagging discrete portions of segments of the broadcast signals in a database. A controller, or “dispatcher” server, dispatches the files to an analysis server for performing various mathematical comparisons and statistical correlations on the audio and video signals for positively identifying one or more advertisements of interest. A report is generated, providing particulars about the airing times of the advertisement of interest and whether its content exactly matches the content of a reference advertisement used as the basis for the mathematical comparisons and correlations.

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