Printed matter – Method
Reexamination Certificate
2000-04-04
2001-01-23
Fridie, Jr., Willmon (Department: 3722)
Printed matter
Method
C283S070000, C283S074000, C283S056000
Reexamination Certificate
active
06176520
ABSTRACT:
BACKGROUND OF THE INVENTION
The present invention relates generally to the field of marketing and advertising and, more particularly, to a method and article for personalizing the advertising and promotion of an institution or organization.
Universities, professional sporting associations, and other institutions and organizations are concerned with maintaining the loyalty and allegiance of their alumni or fans. It is well known that maintaining a high level of loyalty and support translates into significant economic benefit to the institution or organization through attendance, enrollment, merchandising, etc. Fan loyalty has in the past been promoted through the sale of clothing or other merchandise bearing the name, logo, or mascot associated with the organization. However, this simplistic method of advertising and promotion does not optimize the emotional feelings of loyalty and allegiance to the institution or organization.
Therefore, it is desirable to have a method and article for aggressively promoting loyalty and allegiance to an institution or organization by encouraging personal action by the consumer. It is further desirable to have a method and article which encourages and facilitates the formation of a personal identification between a consumer and a person associated with the institution or organization being promoted. It is also desirable to have a method and article which associates a consumer with an aggressive statement reflecting the consumer's personal loyalty, allegiance, and commitment to the institution or organization.
SUMMARY OF THE INVENTION
A method for advertising and promoting an institution or organization includes providing a flag, or other article of manufacture, having attributes particularly configured to evoke strong feelings of loyalty and allegiance from a user. The flag includes an arrangement of indicia naming and being associated with a particular institution or organization. Indicia carried by the flag include a logo or mascot associated with the institution or organization as well as an image indicative of a person readily recognizable as being associated with the institution or organization.
The flag, or other article, further includes a portion that is coated with a substance which provides a surface that is smoother than the flag material and provides greater retention of marks from a writing instrument such as a permanent marker. The use of this coating encourages the consumer to obtain the personal signature of the person whose image appears on the flag, whether the person is a well-known athlete, spokesperson, or celebrity. The personal identification of a consumer with a well known public personality increases the consumer's allegiance to the organization endorsed or represented by the well known person.
In addition, the flag or other article includes a slogan which conveys a willingness and desire by the consumer to defend his allegiance to the institution or organization. Preferably, the slogan is “Try Burning This One™” which rhetorically challenges opponents of the institution or organization to criticize or attempt to destroy the promotional article. Encouraging a consumer to personally defend his allegiance to the organization promotes a high degree of loyalty and future support. The present method includes the steps of distributing the particular articles to consumers who desire to be identified with the institution or organization. As the consumers thereafter display the articles, such as at sporting or social events, the institution or organization is aggressively promoted.
Therefore, a general object of this invention is to provide a method and article for personalizing the promotion of an institution or organization.
Another object of this invention is to provide a method and article, as aforesaid, which includes a flag having a plurality of indicia naming and being associated with an institution or organization.
Still another object of this invention is to provide a method and article, as aforesaid, in which the flag includes an image of a person associated with the institution or organization.
Yet another object of this invention is to provide a method and article, as aforesaid, in which the flag includes a portion particularly adapted to receive the personal signature of the person whose image is imprinted upon the flag.
A further object of this invention is to provide a method and article, as aforesaid, in which the flag includes a slogan which aggressively asserts a consumer's personal loyalty and allegiance to the institution or organization.
REFERENCES:
patent: 4038767 (1977-08-01), Chasin et al.
patent: 4542757 (1985-09-01), Phillips
patent: 5400437 (1995-03-01), Koutras
patent: 5509109 (1996-04-01), Kim et al.
patent: 5597226 (1997-01-01), Fast
patent: 5881391 (1999-03-01), Mullaney
Fisk Judy
Himmelwright Quintin
McClelland Debra
Watkins Terry
Fridie Jr. Willmon
Ream Dale J.
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