Method and apparatus to provide pay-per-call performance...

Telephonic communications – With usage measurement – Call charge metering or monitoring

Reexamination Certificate

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Details

C705S014400, C705S014690, C705S014720

Reexamination Certificate

active

07876886

ABSTRACT:
In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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