Method and apparatus to invoke a shopping ticker

Details Method and apparatus to invoke a shopping ticker Method and apparatus to invoke a shopping ticker

2007-06-26

2007-06-26

Salce, Jason (Department: 2623)

Interactive video distribution systems

Operator interface

To facilitate tuning or selection of video signal

C725S040000, C725S044000, C725S045000, C725S046000, C725S051000, C725S052000, C725S060000, C725S061000, C715S716000, C715S738000, C715S774000, C715S744000, C715S745000, C715S746000

Reexamination Certificate

active

10186286

ABSTRACT:
A shopping ticker can be invoked when the viewer presses a BUY button on a remote control while a television program is being shown. The television program, which can be a commercial, may not necessarily have an interactive commerce opportunity originally associated with it. However, instead of ignoring a signal sent from the remote control when the BUY button is pressed, the signal is processed to invoke the shopping ticker. The shopping ticker can include advertisements, links to e-commerce opportunities (including merchant web sites), product information, or other information that may be potentially useful to help initiate a transaction with the viewer, including context-sensitive shopping information that is related to the subject matter of the television program. A commerce opportunity is thus created in a situation where there originally would not have been such an opportunity and where the viewer's remote control action would otherwise have been ignored.

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