Interactive video distribution systems – Program – message – or commercial insertion or substitution
Reexamination Certificate
2011-03-01
2011-03-01
Kelley, Christopher (Department: 2424)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
C725S042000, C725S113000, C705S014680
Reexamination Certificate
active
07900224
ABSTRACT:
A method for delivering advertising to a consumer over a broadcast media/global communication network combination. An advertisement broadcast is generated comprised of a general program and associated advertising dispersed therethrough for broadcast over a broadcast media which is directed to a general class of consumers. Unique information is embedded in the broadcast for inducing a consumer to access a desired advertiser's location on the global network system over a personal computer-based system. The advertisement broadcast is then broadcast to the potential class of consumers with the embedded unique information therein.
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(ATVEF specification; Draft version, 1.1r26 Feb. 2, 1999).
PCT Notification of Transm
Mathews David Kent
Philyaw Jeffry Jovan
Brown Reuben M
Howison & Arnott , L.L.P.
Kelley Christopher
RPX-LV Acquisition LLC
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