Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2005-03-08
2005-03-08
Amsbury, Wayne (Department: 2161)
Data processing: database and file management or data structures
Database design
Data structure types
Reexamination Certificate
active
06865578
ABSTRACT:
This invention automates the most common processes in market research study design and analysis. By combining a database framework designed to hold all the data elements used in a market research survey, codifying heuristics actually used by analysts to make decisions about survey analysis, and building a lexicon to communicate summary results to lay readers. First, this provides a stringent framework for designing a questionnaire and study plan which will lead to clear tab plans and analysis plans. Second, by automating the research design and analysis process, it eliminates the human error associated with the intricacies of questionnaire design, tab plan design, and research report writing. Thirdly, it also greatly reduces the time necessary to rerun an entire report based on simple changes to any study element definitions to a few hours, a process formerly taking days or weeks. Lastly, it reduces the need for experienced researchers in the research design and analysis process, freeing analysts to spend a greater proportion of their time working on the more mentally challenging and demanding work of synthesizing the market research survey to produce credible findings, rather than the redundant work of data tabulation and summary reporting.
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