Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2002-10-02
2010-11-02
Kelley, Christopher (Department: 2424)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S009000, C725S014000, C725S032000
Reexamination Certificate
active
07827574
ABSTRACT:
A novel network controller for use with a digital cable headend capable of monitoring and controlling set top terminals in a television program delivery system is described. The invention relates to methods and apparatus for a network controller that manages a configuration of set top terminals in a program delivery system. Specifically, the invention modifies a program control information signal at the cable headend before the modified signal is transmitted to each set top terminal. This signal is used with polling methods to receive upstream data from the set top terminals. The invention initiates such upstream data retrieval, gathers all data received and compiles viewer demographics information and programs watched information. The invention processes this data and information to generate packages of advertisements targeted towards each set top terminal. The invention uses upstream data reception hardware, databases and processing hardware and software to accomplish these functions.
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Bonner Alfred E.
Hendricks John S.
Banner & Witcoff , Ltd.
Comcast IP Holdings I, LLC
Kelley Christopher
Newlin Timothy R
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