Method and apparatus for switching targeted advertisements...

Details Method and apparatus for switching targeted advertisements... Method and apparatus for switching targeted advertisements...

2011-03-22

2011-03-22

Saltarelli, Dominic D (Department: 2421)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Specific to individual user or household

C725S009000, C725S035000

Reexamination Certificate

active

07913275

ABSTRACT:
A system and method for switching targeted advertisements is described. In one embodiment one primary advertisement is assigned to a first channel, where the first channel carries a program. At least one alternate advertisement is assigned to one or more alternate channels. Selected set top terminals switch to one or more of the alternate channels to display alternate advertisements, where the selection of the alternate channel is based on information related to users of the set top terminals.

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