Method and apparatus for scheduling presentation of digital...

Details Method and apparatus for scheduling presentation of digital... Method and apparatus for scheduling presentation of digital...

2011-06-07

2011-06-07

Huynh, Ba (Department: 2179)

Data processing: presentation processing of document, operator i

Operator interface

On-screen workspace or object

C715S811000, C715S817000

Reexamination Certificate

active

07958457

ABSTRACT:
A method of presenting digital content to a user on a display of a computing device displaying a continuous stream of digital content in a stream portion of the display, obtaining a current context of the user and the computing device, providing contextual sensitivities for the digital content items, determining a value for the digital content item's relevance of being displayed, calculating a probability of displaying the digital content item based upon the value of the digital content item's relevance of being displayed, performing a random selection of the digital content item based upon the probability of displaying the digital content item, and presenting the digital content item in the stream of digital content being displayed.

REFERENCES:
patent: 5757904 (1998-05-01), Anderson
patent: 5930803 (1999-07-01), Becker et al.
patent: 5949416 (1999-09-01), Bush
patent: 6199099 (2001-03-01), Gershman et al.
patent: 6232970 (2001-05-01), Bodnar et al.
patent: 6504990 (2003-01-01), Abecassis

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