Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2006-08-11
2010-12-07
Weiss, John G (Department: 3688)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Advertisement
C725S127000
Reexamination Certificate
active
07848951
ABSTRACT:
A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic books. In one embodiment, the method includes; receiving or having access to the contents of books; receiving or having access to subscriber target criteria; receiving, creating, or having access to advertisements; receiving or having access to information from subscribers ;receiving or having access to requests for electronic books; determining or having access to whether subscriber target criteria for the advertisements is satisfied by the information from the subscriber requesting the electronic books; selecting a set of advertisements for electronic books by choosing advertisements having associated subscriber target criteria that are satisfied by the information from the subscriber requesting the electronic books; inserting the selected advertisements for electronic books into the electronic books; and providing access to the electronic books to the subscribers who requested electronic books.
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Lidwell William
Novak Edward L.
Hassid Steve
Silicon Edge Law Group LLP
Vanderhorst M. Victoria
Weiss John G
Wowio, Inc.
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