Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2011-08-30
2011-08-30
Kumar, Pankaj (Department: 2424)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S032000, C725S033000, C725S035000, C725S036000
Reexamination Certificate
active
08010978
ABSTRACT:
Provided are an apparatus and method for providing an advertisement service personalized for each user or for each group. The personalized advertisement providing method includes: a personalized advertisement providing method which is used in an Internet Protocol Television (IPTV) System, including: receiving at least one broadcasting program of a plurality of broadcasting programs classified according to a plurality of channels; and determining whether a present time is an advertisement broadcasting time, transmitting a received broadcasting program to a plurality of user terminals which selects a channel on which the broadcasting program is provided if the present time is not an advertisement broadcasting time, dividing the plurality of user terminals into a plurality of groups and transmitting an advertisement classified for each group to one or more user terminals belonging to the group if the present time is an advertisement broadcasting time. Therefore, it is possible to enhance use efficiency of bandwidths, to reduce restrictions related to installation, etc. of an apparatus for providing advertisement services, and to reduce the number of apparatuses that have to be installed, resulting in reduction of costs.
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Christian, Patrick et al., “Addressable IPTV Advertising: Dramatically Increasing Advertising Revenue per Viewer,”IP Television Magazine,retrieved online at http://www.iptvarticles.com/iptvmagzine—2005—10—addressable—iptv—advertising.htm (2005).
Lee Soon-seok
Park Heuk
Electronics and Telecommunications Research Institute
Kumar Pankaj
Lee, Esq. EuiHoon
Mengesha Mulugeta
Nelson Mullins Riley & Scarborough LLP
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