Method and apparatus for product display

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping

Reexamination Certificate

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C705S027200, C705S022000

Reexamination Certificate

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07912758

ABSTRACT:
Systems and methods are provided for receiving a request to display at least one product. A substitute product for the at least one product is selected from a plurality of substitute products. The selection may be based on, for example, expected revenue from display of the selected substitute product, expected revenue for purchase of the selected substitute product, or a substitution success rate. The selected substitute product is then displayed.

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