Method and apparatus for position bidding

Details Method and apparatus for position bidding Method and apparatus for position bidding

2011-01-11

2011-01-11

Jeanty, Romain (Department: 3624)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07870017

ABSTRACT:
A method and system for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein.

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Lee at al., “Analysis and Visualization of Metrics for Online Merchandising”, WEBKDD '99, LNAI 1836, pp. 126-141, 2000.

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