Method and apparatus for generating performance curves

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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Reexamination Certificate

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07908165

ABSTRACT:
A system and a method are set forth for generating performance curves for enabling user customized marketing communications proficiency and performance optimization, comprising collecting and storing historical vehicle data and response data relating for a marketing plan, normalizing the data to a standardized schema, performing non-linear polynomial regression analysis on the normalized data for generating a plurality of curves representing performance of the marketing plan, and displaying said plurality of curves to the user. Preferably, the plurality of curves are generated by a predictive analytics and forecasting engine using an optimized Chebyshev polynomial curve selected to a desired closeness of fit to the normalized data.

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Robert Goodell Brown, Smoothing, Forecasting and Prediction of Discrete Time Series, 2004, Dover Phoenix Editions, pp. 92, 245-246 and 281.

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