Method and apparatus for generating commercial...

Details Method and apparatus for generating commercial... Method and apparatus for generating commercial...

2006-06-06

2006-06-06

Vu, Ngoc (Department: 2611)

Interactive video distribution systems

Use surveying or monitoring

By passively monitoring receiver operation

C725S009000, C725S133000, C725S141000, C725S153000, C386S349000

Reexamination Certificate

active

07058963

ABSTRACT:
A method for generating commercial information using a data recording device can provide commercial sponsors with feedback regarding the effectiveness of their commercials. According to the method, program data including a commercial is recorded. The recorded program data including the commercial is played back. A trigger event for the commercial is detected during playback. Information identifying the commercial is stored in response to detection of the trigger event.

REFERENCES:
patent: 4750053 (1988-06-01), Allen
patent: 4931865 (1990-06-01), Scarampi
patent: 5495282 (1996-02-01), Mostafa et al.
patent: 5692093 (1997-11-01), Iggulden et al.
patent: 2001/0037238 (2001-11-01), Gotoh et al.
patent: 2002/0144262 (2002-10-01), Plotnick et al.
patent: 2003/0070182 (2003-04-01), Pierre et al.

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