Method and apparatus for evaluating vistors to a web server

Details Method and apparatus for evaluating vistors to a web server Method and apparatus for evaluating vistors to a web server

2005-08-02

2005-08-02

Jeanty, Romain (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C709S224000, C709S223000, C705S014270, C705S014270

Reexamination Certificate

active

06925442

ABSTRACT:
Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.

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