Method and apparatus for evaluating visitors to a web server

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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Reexamination Certificate

active

07991640

ABSTRACT:
Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.

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WebTrends Essential Reporting for your Web Server, Installation and User Guide, Oct. 1996 Edition, by e.g. Software, Inc., 62 Page Manual.
Software Patent Institute Database of Software Technologies, Dataflow Sorting [From V Programming] pp. 140-143 by William W. Wadge & Edward A. Ashcroft.

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