Method and apparatus for dynamic, real-time market segmentation

Data processing: artificial intelligence – Machine learning – Genetic algorithm and genetic programming system

Reexamination Certificate

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C706S045000, C705S014270

Reexamination Certificate

active

10053353

ABSTRACT:
The invention involves generating and presenting, typically electronically, a number of design alternatives to persons who are participating in the design, selection, or market research exercise. The participants (referred to as “selectors”) transmit data indicative of their preferences among or between the presented design alternatives, and that data is used to derive a new generation of design alternatives or proposals. The new designs are generated through the use of a computer program exploiting a genetic or evolutionary computational technique. The process is repeated, typically for many iterations or cycles.

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