Method and apparatus for displaying branded video tags

Details Method and apparatus for displaying branded video tags Method and apparatus for displaying branded video tags

2011-04-26

2011-04-26

Tan, Alvin H (Department: 2172)

Data processing: presentation processing of document, operator i

Operator interface

On-screen workspace or object

C725S037000, C725S040000, C725S042000

Reexamination Certificate

active

07934170

ABSTRACT:
A method and apparatus for displaying branded video tags. An advertiser provides additional content associated with broadcast advertising content to a service provider that downloads the additional content to a digital video recorder (DVR). The service provider inserts command tags into the content that are intercepted by the DVR and interpreted as commands that instruct the DVR to perform specific actions when the DVR receives the stream from a broadcaster. The DVR intercepts and translates any tags inserted into the content stream while the DVR is playing the content stream. Tags can cause the DVR to display a branded video tag to the user which is a displayed icon that requests an interaction by the user and has an advertiser's logo(s) displayed in its vicinity.

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