Method and apparatus for determining an effective media...

Details Method and apparatus for determining an effective media... Method and apparatus for determining an effective media...

2011-02-22

2011-02-22

Weiss, John G (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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Reexamination Certificate

active

07895075

ABSTRACT:
A method and apparatus for determining the effective of advertising resource in a particular media channel such that one can determine where best to advertise their individual products for their business.

REFERENCES:
patent: 6937996 (2005-08-01), Forsythe et al.
patent: 2004/0193488 (2004-09-01), Khoo et al.
Nielsen Watch Dec. 2-8, Broacasting & Cable, Dec. 16, 2002, ABI/Inform Global p. 18.

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