Telecommunications – Radiotelephone system – Auxiliary data signaling
Reexamination Certificate
2006-09-20
2010-06-29
Kincaid, Lester (Department: 2617)
Telecommunications
Radiotelephone system
Auxiliary data signaling
C455S414100
Reexamination Certificate
active
07747264
ABSTRACT:
Techniques for delivering advertisements and similar promotional messages to mobile users using USSD technology are disclosed. USSD provides session-based communication in which transactions occur only during a session. Advertisements may be delivered through USSD in several ways: by inserting a short text into a message in a mobile-initiated USSD session, by temporarily diverting a mobile-initiated USSD session toward an advertisement sub-session, by triggering a network-initiated USSD session the main purpose of which is the delivery of an advertisement, and by causing a mobile user to initiate a USSD session the main purpose of which is the delivery of an advertisement. Also disclosed is a process for inserting advertisements into USSD messages, a process for inserting advertisement sub-sessions into USSD sessions, and a process for delivering advertisements with network-initiated USSD sessions.
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Written Opinion of the International Searching Authority.PCT/EP2007/003642. Applicant: Esmertec AG (Apr. 2007).
Kincaid Lester
Mitchell Nathan
Myriad Group AG
Perkins Coie LLP
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