Electrical computers and digital processing systems: multicomput – Computer-to-computer session/connection establishing – Session/connection parameter setting
Patent
1998-02-10
2000-10-03
Maung, Zarni
Electrical computers and digital processing systems: multicomput
Computer-to-computer session/connection establishing
Session/connection parameter setting
709217, 709219, 709227, 709229, G06F 1516
Patent
active
06128663&
ABSTRACT:
Improved techniques for customizing information provided from a content server through a network to a user of a computer system in accordance with demographic classifications, user interests, or preferences are disclosed. Such customizing can involve banner advertising on the Internet whereby the advertising banners are able to be targeted to the user. The customizing can also involve altering portions of a web page to be displayed to the user so that the web page is more effective, useful or desirable for the user. Besides customization of the information to be displayed to the user, the invention also provides techniques for obtaining demographic information about the user of the computer system, and techniques for transmitting the demographic information over the network so that remote content servers that provide information content to the user can do so with knowledge of the demographic information about the user.
REFERENCES:
patent: 5661516 (1997-08-01), Carles
patent: 5712979 (1998-01-01), Graber et al.
patent: 5734838 (1998-03-01), Robinson et al.
patent: 5749081 (1998-05-01), Whiteis
patent: 5761647 (1998-06-01), Boushy
patent: 5761648 (1998-06-01), Golden et al.
patent: 5764235 (1998-06-01), Hunt et al.
patent: 5774869 (1998-06-01), Toader
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5809242 (1998-09-01), Shaw et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5848397 (1998-12-01), Marsh et al.
patent: 5850433 (1998-12-01), Rondeau
patent: 5897622 (1999-04-01), Blinn et al.
patent: 5915001 (1999-06-01), Uppaluru
patent: 5925100 (1999-07-01), Drewry et al.
patent: 5931901 (1999-09-01), Wolfe et al.
patent: 5948061 (1999-09-01), Merriman et al.
patent: 6041357 (2000-03-01), Kunzelman et al.
Yahoo! Inc., "Web Users Create Their Own My Yahoo!", Press Release, Jul. 15, 1996.
Firefly Network, Inc., "Firefly Network Provides Open Approach For A Personalized and Measureable Web Experience", Press Release, Dec. 3, 1996.
Yahoo! Inc., "My Yahoo! Makes the Web Even More Personal", Press Release, Dec. 9, 1996.
Firefly Network, Inc., "Firefly Network and Yahoo! Offer Consumers Ability to Intelligently Navigate the Web", Press Release, Dec. 11, 1996.
Firefly Network, Inc., "Firefly Network Extends Open Platform for Personalized Web Site or Desktop Applications", Press Release, Feb. 3, 1997.
NetGravity, Inc., "NetGravity Launches AdServer, the Premier Advertising Management System Software for World Wide Web Publishers", Press Release, Jan. 31, 1996.
BroadVision Inc., "BroadVision Unleashes the Power of the Internet with Personalized Marketing and Selling," Press Release, Jan. 22, 1996.
NetGravity, Inc., "NetGravity Launches AdServer 2.1, Significant Enhancements Make Online Advertising More Reliable, Efficient, and Manageable", Press Release, Jan. 13, 1997.
Hotmail, "Hotmail Provides Web-Based Free E-mail To The World On Independence Day," Press Release, Jul. 1, 1996.
Hotmail, "Hotmail Tops 100,000 Subscribers," Press Release, Sep. 6, 1996.
Hotmail, "Hotmail Subscriber Base Doubles to 500,000 in One Month," Press Release, Nov. 11, 1996.
Hotmail, "Hotmail Subscriber Base Tops One Million," Press Release, Jan. 21, 1997.
PointCast, "PointCast Unveils First News Network that Reaches Viewers at Their Desktops," Press Release, Feb. 13, 1996.
PointCast, "PointCast Announces Dramatic Enhancements to Advertiser Services," Press Release, Jun. 26, 1996.
PointCast, "PointCast Announces Advertising Sales to Major Sponsors," Press Release, Jul. 19, 1997.
Wasserman, "Cyber trails to you," San Jose Mercury News, Dec. 6, 1996.
Netscape Web Site Advertising Opportunities, Netscape Communications Corporation, 1997.
"Real Ads for Real Money," (CyberGold) PC Magazine, p. 9, Jan. 7, 1997.
Ad Targeting, Banner Delivery, and Criteria, DoubleClick, Inc., (http://www.doubleclick.net
f/adinfo/).
Advertising Opportunities, Hotmail Corporation, (http://www.hotmail.com/), 1996-97.
Hallam-Baker et al., "Session Identification URI," W3C Working draft, (http://www.w3.org/pub/WWW/TR/WD-session-id-960221.html), Feb. 21, 1996.
Mutz et al., "User-Agent Display Attributes," HTTP Working Group, Internet Draft, (http://www.ics.uci.edu/pub/ietf/http/), Aug. 12, 1996.
Fielding et al., "Hypertext Transfer Protocol--HTTP/1.1," HTTP Working Group, Internet Draft, (http://www.ics.uci.edu/pub/ietf/http/), Aug. 12, 1996.
Holtman, "Content negotiating user agent extension," v1.1, Sep. 2, 1996.
Dunn et al., "Privacy and Profiling on the Web," Microsoft Corporation, (http://www.w3.org/TR/NOTE-Web-privacy.html), Jun. 2, 1997.
Hensley et al., "Proposal for Open Profiling Standard," Firefly Network, Inc., (http://www.w3.org/TR/NOTE-OPS-FrameWork.html), Jun. 2, 1997.
Netscape Communications Corp., "Netscape, Friefly and Versign Propose Open Profiling Standard (OPS) to Enable Broad Personalization of Internet Services," Press Release, May 27, 1997.
"Open Profiling Standard (OPS) Frequently Asked Questions," Netscape Communications Corp., May 27, 1997.
Firefly Network, Inc., "Proposal for an Open Profiling Standard," Version 1.0, Jun. 2, 1997.
Invention Depot, Inc.
Kang Paul
Maung Zarni
LandOfFree
Method and apparatus for customization of information content pr does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Method and apparatus for customization of information content pr, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and apparatus for customization of information content pr will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-205165