Method and apparatus for converting a geographic location to...

Details Method and apparatus for converting a geographic location to... Method and apparatus for converting a geographic location to...

2005-11-29

2005-11-29

Cheung, Mary (Department: 3621)

Data processing: database and file management or data structures

Database design

Data structure types

Reexamination Certificate

active

06970864

ABSTRACT:
A method and system are provided for performing database queries with geographic inputs that are converted to a direct marketing area prior to performing the query. Direct marketing areas define geographic locations as discrete areas of interest that may be more useful than city limits or a specific geographic location (e.g., latitude/longitude). Direct marketing areas are more useful geographic designations for purposes of advertising and marketing. A geographic input, such as a city and state, or a latitude and longitude are converted to a direct marketing area. The direct marketing area is then substituted for the entered geographic parameter (e.g., city and state or latitude and longitude), and the requested database query is performed.

REFERENCES:
patent: 5893093 (1999-04-01), Wills
patent: 5930474 (1999-07-01), Dunworth et al.
patent: 5963951 (1999-10-01), Collins
patent: 6216130 (2001-04-01), Hougaard et al.
patent: 6295526 (2001-09-01), Kreiner et al.
patent: 6295528 (2001-09-01), Marcus et al.

Affiliated with

Also associated with

Rating

Method and apparatus for converting a geographic location to... does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and apparatus for converting a geographic location to..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and apparatus for converting a geographic location to... will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3502180