Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Insurance
Reexamination Certificate
2007-07-17
2007-07-17
Gilligan, C. Luke (Department: 3626)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Insurance
Reexamination Certificate
active
11008722
ABSTRACT:
A method for reducing the lapse rate of a first insurance policy comprises the step of offering to sell a rider to said first insurance policy, said rider comprising benefit features, said benefit features configured such that the combination of said rider and said first insurance policy has a higher switching cost than the switching cost of said first insurance policy alone and said rider is constructively attached to said first insurance policy, whereby said step of offering to sell is at least in part performed by technological means. The first insurance policy may be a homeowner's policy. The rider may be a pet health insurance rider.
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Bakos Tom
Schwartz James Dennis
Gilligan C. Luke
Sheridan & Ross P.C.
Tomaszewski Michael
Vick Jason H.
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