Method and apparatus for automatic placement of advertising

Details Method and apparatus for automatic placement of advertising Method and apparatus for automatic placement of advertising

2006-05-02

2006-05-02

Jasmin, Lynda C (Department: 3627)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

07039599

ABSTRACT:
A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated accounting system. In one embodiment, the direct advertiser's server reports transactions back to the advertising server by email. In a second embodiment, a direct proxy server brokers the user's session (or interaction) with the direct advertiser's server, including transaction processing and the direct proxy server reports the results of transactions back to the advertising server and its associated accounting system. A direct proxy provides an independent audit of transactions at a remote direct advertiser's web site. The feedback of the results of direct advertisement transactions provides an efficient utilization of direct advertising space by way of an automated computer system with a predictive model for selection and distribution of direct advertising.

REFERENCES:
patent: 4602279 (1986-07-01), Freeman
patent: 4703423 (1987-10-01), Bado et al.
patent: 4775935 (1988-10-01), Yourick
patent: 4789235 (1988-12-01), Borah et al.
patent: 4850007 (1989-07-01), Marino et al.
patent: 4870579 (1989-09-01), Hey
patent: 4996642 (1991-02-01), Hey
patent: 5027400 (1991-06-01), Baji et al.
patent: 5099422 (1992-03-01), Foresman et al.
patent: 5105184 (1992-04-01), Pirani et al.
patent: 5155591 (1992-10-01), Wachob
patent: 5166866 (1992-11-01), Kim et al.
patent: 5191410 (1993-03-01), McCalley et al.
patent: 5220501 (1993-06-01), Lawlor et al.
patent: 5253341 (1993-10-01), Rozmanith et al.
patent: 5260778 (1993-11-01), Kauffman et al.
patent: 5261094 (1993-11-01), Everson et al.
patent: 5283731 (1994-02-01), Lalonde et al.
patent: 5305195 (1994-04-01), Murphy
patent: 5347632 (1994-09-01), Filepp et al.
patent: 5355327 (1994-10-01), Stent et al.
patent: 5361393 (1994-11-01), Rossillo
patent: 5377354 (1994-12-01), Scannell et al.
patent: 5412416 (1995-05-01), Nemirofsky
patent: 5442771 (1995-08-01), Filepp et al.
patent: 5446891 (1995-08-01), Kaplan et al.
patent: 5446919 (1995-08-01), Wilkins
patent: 5448625 (1995-09-01), Lederman
patent: 5459656 (1995-10-01), Fields et al.
patent: 5469206 (1995-11-01), Strubbe et al.
patent: 5475819 (1995-12-01), Miller et al.
patent: 5477451 (1995-12-01), Brown et al.
patent: 5499046 (1996-03-01), Schiller et al.
patent: 5504744 (1996-04-01), Adams et al.
patent: 5504894 (1996-04-01), Ferguson et al.
patent: 5515098 (1996-05-01), Carles
patent: 5515270 (1996-05-01), Weinblatt
patent: 5537542 (1996-07-01), Eilert et al.
patent: 5550746 (1996-08-01), Jacobs
patent: 5559548 (1996-09-01), Davis et al.
patent: 5566353 (1996-10-01), Cho et al.
patent: 5568612 (1996-10-01), Barrett et al.
patent: 5572643 (1996-11-01), Judson
patent: 5584025 (1996-12-01), Keithley et al.
patent: 5594910 (1997-01-01), Filepp et al.
patent: 5598536 (1997-01-01), Slaughter, III et al.
patent: 5600364 (1997-02-01), Hendricks et al.
patent: 5621812 (1997-04-01), Deaton et al.
patent: 5636346 (1997-06-01), Saxe
patent: 5638457 (1997-06-01), Deaton et al.
patent: 5649114 (1997-07-01), Deaton et al.
patent: 5675662 (1997-10-01), Deaton et al.
patent: 5692132 (1997-11-01), Hogan
patent: 5704017 (1997-12-01), Heckerman et al.
patent: 5704018 (1997-12-01), Heckerman et al.
patent: 5708780 (1998-01-01), Levergood et al.
patent: 5710887 (1998-01-01), Chelliah et al.
patent: 5712979 (1998-01-01), Graber et al.
patent: 5717860 (1998-02-01), Graber et al.
patent: 5717923 (1998-02-01), Dedrick
patent: 5721827 (1998-02-01), Logan et al.
patent: 5724424 (1998-03-01), Gifford
patent: 5724521 (1998-03-01), Dedrick
patent: 5727156 (1998-03-01), Herr-Hoyman et al.
patent: 5734720 (1998-03-01), Salganicoff
patent: 5734828 (1998-03-01), Pendse et al.
patent: 5737619 (1998-04-01), Judson
patent: 5740252 (1998-04-01), Minor et al.
patent: 5740549 (1998-04-01), Reilly et al.
patent: 5745681 (1998-04-01), Levine et al.
patent: 5751956 (1998-05-01), Kirsch
patent: 5752022 (1998-05-01), Chiu et al.
patent: 5754772 (1998-05-01), Leaf
patent: 5754938 (1998-05-01), Herz et al.
patent: 5754939 (1998-05-01), Herz et al.
patent: 5757917 (1998-05-01), Rose et al.
patent: 5761601 (1998-06-01), Nemirofsky et al.
patent: 5768521 (1998-06-01), Dedrick
patent: 5774170 (1998-06-01), Hite et al.
patent: 5778367 (1998-07-01), Wesinger, Jr. et al.
patent: 5781894 (1998-07-01), Petrecca et al.
patent: 5787253 (1998-07-01), McCreery et al.
patent: 5790426 (1998-08-01), Robinson
patent: 5790935 (1998-08-01), Payton
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5796945 (1998-08-01), Tarabella
patent: 5796952 (1998-08-01), Davis et al.
patent: 5809242 (1998-09-01), Shaw et al.
patent: 5812769 (1998-09-01), Graber et al.
patent: 5812776 (1998-09-01), Gifford
patent: 5815148 (1998-09-01), Tanaka
patent: 5819285 (1998-10-01), Damico et al.
patent: 5838790 (1998-11-01), McAuliffe et al.
patent: 5842199 (1998-11-01), Miller et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5848397 (1998-12-01), Marsh et al.
patent: 5855008 (1998-12-01), Goldhaber et al.
patent: 5870724 (1999-02-01), Lawlor et al.
patent: 5873068 (1999-02-01), Beaumont et al.
patent: 5893075 (1999-04-01), Plainfield et al.
patent: 5913040 (1999-06-01), Rakavy et al.
patent: 5918014 (1999-06-01), Robinson
patent: 5933811 (1999-08-01), Angeles et al.
patent: 5933827 (1999-08-01), Cole et al.
patent: 5937392 (1999-08-01), Alberts
patent: 5946646 (1999-08-01), Schena et al.
patent: 5948061 (1999-09-01), Merriman et al.
patent: 5950173 (1999-09-01), Perkowski
patent: 5956024 (1999-09-01), Strickland et al.
patent: 5960409 (1999-09-01), Wexler
patent: 5960429 (1999-09-01), Peercy et al.
patent: 5990927 (1999-11-01), Hendricks et al.
patent: 5999912 (1999-12-01), Wodarz et al.
patent: 6002393 (1999-12-01), Hite et al.
patent: 6005566 (1999-12-01), Jones et al.
patent: 6005567 (1999-12-01), Nielsen
patent: 6006252 (1999-12-01), Wolfe
patent: 6016509 (2000-01-01), Dedrick
patent: 6020887 (2000-02-01), Loring et al.
patent: 6026368 (2000-02-01), Brown et al.
patent: 6029195 (2000-02-01), Herz
patent: 6049777 (2000-04-01), Sheena et al.
patent: 6049878 (2000-04-01), Caronni et al.
patent: 6052554 (2000-04-01), Hendricks et al.
patent: 6061659 (2000-05-01), Murray
patent: 6119101 (2000-09-01), Peckover
patent: 6185586 (2001-02-01), Judson
patent: 6718551 (2004-04-01), Swix et al.
patent: 6757662 (2004-06-01), Greenwald et al.
patent: 2002/0013785 (2002-01-01), Miyazaki et al.
patent: 2002/0019831 (2002-02-01), Wade
patent: 2002/0046118 (2002-04-01), Minte
patent: 2002/0082923 (2002-06-01), Merriman et al.
patent: 2002/0099600 (2002-07-01), Merriman et al.
patent: 2002/0103698 (2002-08-01), Cantrell
patent: 2003/0023489 (2003-01-01), McGuire et al.
patent: 19528911 (1997-02-01), None
patent: 0 216 535 (1987-04-01), None
patent: 0 216 535 (1987-04-01), None
patent: 0 355 697 (1990-02-01), None
patent: 0 355 697 (1990-02-01), None
patent: 0 355 697 (1990-02-01), None
patent: 0 643 359 (1995-03-01), None
patent: 0 643 359 (1995-03-01), None
patent: 0 749 081 (1996-12-01), None
patent: 0 875 843 (1997-11-01), None
patent: 0 814 419 (1997-12-01), None
patent: 0 818 742 (1998-01-01), None
patent: 0 834 822 (1998-04-01), None
patent: 0 834 822 (1998-04-01), None
patent: 0 837 407 (1998-04-01), None
patent: 0 838 769 (1998-04-01), None
patent: 0 849 689 (1998-06-01), None
patent: 0 849 689 (1998-06-01), None
patent: 0 864 990 (1998-09-01), None
patent: 0 864 990 (1998-09-01), None
patent: 0 869 448 (1998-10-01), None
patent: 0 749 081 (1998-11-01), None
patent: 0 877 314 (1998-11-01), None
patent: 0 897 158 (1999-02-01), None
patent: 0 897 158 (1999-02-01), None
patent: H5143653 (1993-06-01), None
patent: 9091215 (1997-04-01), None
patent: 10049591 (1998-02-01), None
patent: WO 84/01382 (1984-04-01), None
patent: WO 84/01382 (1984-10-01), None
patent: WO 84/01382 (1984-10-01), None
patent: WO 93/16443 (1993-08-01), None
patent: WO 93/19427 (1993-09-01), None
patent: WO 94/23383 (1

Affiliated with

Also associated with

Rating

Method and apparatus for automatic placement of advertising does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and apparatus for automatic placement of advertising, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and apparatus for automatic placement of advertising will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3618337