Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2005-11-22
2005-11-22
Young, John Leonard (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C705S014270, C705S026640, C345S419000, C434S081000
Reexamination Certificate
active
06968315
ABSTRACT:
The present invention relates to advertising over a communications network comprising a plurality of interactive client subscriber sites interconnected with an advertising information server site. The attributes of a plurality of customers are stored in the form of customer attribute vectors ck. The attributes of one or more role models are stored in the form of one or more role model attribute vectors ij. A marketing function M is defined which maps the customer attribute vectors to the one or more role model attribute vectors such that ij=M(ck). At the interface advertising information server site interactive advertising displays are provided incorporating the one or more role models. An interactive communication link is established from the customer subscriber sites to the advertising information server site enabling customers to access the displays and to make purchases in response to the displays. The marketing function M is updated in dependence upon the customer purchases.
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NCR Corporation
Welte Gregory A.
Young John Leonard
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