Method and apparatus for achieving a tailored content...

Registers – Systems controlled by data bearing records – Inventory

Reexamination Certificate

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Details

C235S487000, C235S383000, C235S381000, C705S028000

Reexamination Certificate

active

07654455

ABSTRACT:
A method and an apparatus for achieving a tailored content response based upon a product identifier coupled with a user identifier and a device identifier are provided. In one method embodiment, the present invention receives a machine readable indicia wherein at least a first portion of the machine readable indicia pertains to the product identifier, at least a second portion of the machine readable indicia pertains to the user identifier and at least a third portion of the machine readable indicia pertains to the device identifier. Next, a product associated with the product identifier is identified in a database not required to be formatted according to an extrinsic product identification standard. Moreover, a user profile and device profile associated with the user identifier and device identifier is identified. A tailored content response is then compiled for the device based upon the product and context information.

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