Metaphor elicitation method and apparatus

Details Metaphor elicitation method and apparatus Metaphor elicitation method and apparatus

1993-02-01

1995-07-25

Hayes, Gail O.

Boots, shoes, and leggings

364401, G06F 1538

Patent

active

054368308

ABSTRACT:
A method and apparatus for eliciting customer input to construct advertising/marketing campaigns. The metaphor elicitation technique method and apparatus provides a series of steps on an apparatus for eliciting from a customer the important aspects associated with a particular topic about which a marketing program is to be devised. The customers interact with a file of images which are designed to pictorially represent important sensory aspects of a topic being studied. The images and subsequent graphical maps and related constructs are then used to create an appropriate marketing/advertising campaign for the product or subject matter being studied.

REFERENCES:
patent: 5084819 (1992-01-01), Dewey et al.
patent: 5124911 (1992-06-01), Sack
Freeman, Meryl, "Creating an image", Marketing & Media Decisions, vol.: v23 Issue: n2 PG:p. 102(3), Feb. 1988.
Reichert, W. T., "Employing Incongruency As A form of Communication-Relevant Distraction To Enhance Attitude Change In An Advertising Context", The University of Arizona (0009), vol. 31/04 of Masters Abstracts, p. 1419.
Durgee, Jeffrey, "Qualitative Methods For Developing Advertising That Makes Consumers Feel, `Hey That's Right For Me`", Journal of Consumer Marketing v7n1, pp. 15-21, Winter 1990.

Affiliated with

Also associated with

Rating

Metaphor elicitation method and apparatus does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Metaphor elicitation method and apparatus, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Metaphor elicitation method and apparatus will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-744469