Metadata mapping to support targeted advertising

Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household

Reexamination Certificate

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Details

C725S009000, C725S014000

Reexamination Certificate

active

07917923

ABSTRACT:
A television server generates a metadata map that represents relationships among media content description data based on viewing patterns of multiple viewers. The television server sends the metadata map to a client device. The client device targets advertisements to a viewer based on the metadata map and a recent viewing history of the viewer.

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