Metadata mapping to support targeted advertising

Details Metadata mapping to support targeted advertising Metadata mapping to support targeted advertising

2011-03-29

2011-03-29

Saltarelli, Dominic D (Department: 2421)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Specific to individual user or household

C725S009000, C725S014000

Reexamination Certificate

active

07917923

ABSTRACT:
A television server generates a metadata map that represents relationships among media content description data based on viewing patterns of multiple viewers. The television server sends the metadata map to a client device. The client device targets advertisements to a viewer based on the metadata map and a recent viewing history of the viewer.

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